Privacy Policy

Help To Moms is a durable medical equipment supplier serving expecting and new mothers. This Privacy Policy describes how we collect, use, and share information when you visit helptomoms.com and its subdomains (including insurance.helptomoms.com), submit a form on our site, contact us, or interact with our advertising.

Important — how this policy relates to HIPAA: If you become a patient or customer of Help To Moms, the health information we maintain about you is protected health information (PHI) governed by our Notice of Privacy Practices, available on our Terms & Conditions page. Where this Privacy Policy and the Notice of Privacy Practices both apply to the same information, the Notice of Privacy Practices controls. This Privacy Policy governs information collected through our website and marketing activities generally.

By using our website, you agree to the practices described in this policy.

Information you provide directly. When you complete an eligibility or coverage check form, request a product, sign up for updates, register for an event, or contact us, we may collect:

• Name, email address, phone number, and mailing address
• Date of birth and pregnancy due date
• Health insurance carrier, plan, and member/policy ID
• Physician or OB-GYN name and practice contact information
• Language preference
• Any other information you choose to provide in messages or form fields

Information collected automatically. When you visit our site, we and our service providers automatically collect certain information using cookies, pixels, and similar technologies, including:

• IP address, device type, browser type, and operating system
• Pages viewed, links clicked, referring website, and time spent on the site
• General geographic location (city/state level)

Information from third parties. We may receive information about you from your healthcare provider (for example, when your physician submits a referral or prescription on your behalf), from your insurance plan when verifying coverage, or from advertising platforms reporting on campaign performance.

By providing your phone number and checking the consent box on our forms, you authorize Help To Moms to contact you by phone, email, or SMS regarding your application, order, and related products and services.

• Message frequency varies. Message and data rates may apply.
• Reply STOP at any time to opt out of text messages, or HELP for assistance.
• Consent to receive marketing texts is not a condition of purchase or of receiving products or services.
• We do not share your SMS opt-in consent with third parties for their own marketing purposes.
• You may unsubscribe from marketing emails using the link at the bottom of any marketing email.
• Even if you opt out of marketing messages, we may still contact you with transactional or service communications about an order you have placed.

We use cookies and tracking technologies, which may include:

• Analytics tools (such as Google Analytics) to understand how visitors use our site
• Advertising pixels (such as the Meta Pixel and Google Ads tags) to measure ad performance and deliver ads to people who may be interested in our services
• Custom audience matching, in which contact information such as email addresses or phone numbers is shared with advertising platforms in hashed (encoded) form to reach existing contacts or similar audiences

You can control cookies through your browser settings. You can also limit ad personalization through:

• Meta ad preferences: https://www.facebook.com/adpreferences
• Google ad settings: https://adssettings.google.com
• Industry opt-outs: https://optout.aboutads.info

We do not use advertising tools on pages or in a manner intended to disclose protected health information to advertising platforms.

We do not sell your personal information for money. We share information only as follows:

• Service providers who perform services on our behalf, such as shipping carriers, billing and claims processors, CRM and order-management systems, e-signature and fax vendors, communications platforms, and website hosting providers, under contracts that limit their use of your information
• Your insurance plan and healthcare providers, to verify eligibility, obtain prescriptions or documentation of medical necessity, and process claims
• Advertising and analytics partners, as described in Section 5 (this may be considered "sharing" or "targeted advertising" under some state privacy laws; see Section 9 for your opt-out rights)
• Legal and safety: to comply with law, regulation, subpoena, or legal process; to enforce our terms; or to protect the rights, property, or safety of Help To Moms, our customers, or others
• Business transfers: in connection with a merger, acquisition, financing, or sale of assets, subject to appropriate confidentiality protections

Vendors that handle protected health information on our behalf are required to sign Business Associate Agreements as required by HIPAA.

Depending on where you live, you may have rights under state privacy laws — including the Tennessee Information Protection Act, the California Consumer Privacy Act (as amended), and similar laws in states such as Colorado, Connecticut, Texas, and Virginia. These rights may include:

• Access / to know: request a copy of the personal information we hold about you
• Correction: request that we correct inaccurate personal information
• Deletion: request that we delete your personal information, subject to legal exceptions (for example, records we must retain under healthcare regulations)
• Opt out of targeted advertising / "sharing": direct us not to share your information with advertising platforms for cross-context behavioral advertising
• Non-discrimination: we will not deny you products or services for exercising your privacy rights

To exercise any of these rights, contact us at privacy@helptomoms.com or call 615-229-5940. We may need to verify your identity before fulfilling your request. If we deny your request, you may appeal by replying to our decision notice.

Note: requests concerning protected health information (such as requesting or amending your medical record) are handled under our Notice of Privacy Practices — contact our HIPAA Compliance Officer at 615-229-5940.

AAA DME LLC DBA Help To Moms

810 Dominican Drive #115, Nashville, TN 37228

Phone: 615-229-5940 | Toll-free: 1-800-613-7916

Email: privacy@helptomoms.com

Customer service hours: Monday–Friday, 10:00 AM–5:00 PM CST (closed on most federal holidays)